Our Story
What started as a child playing dress-up became a love letter — to the women who came before me, and the women finding their shine now.
About NORU
NORU was born from the kind of love that lingers, the kind you inherit.
Our name carries two women who shaped everything NORU is: Noris and Ruth, my grandmothers. They taught us that style is not about perfection, it’s about presence. That elegance lives in the details you choose, the way you wear something, the story behind it, the confidence it gives you to move through the world your own way.
With NORU, I wanted to create jewelry that feels personal, not performative.
Pieces that hold their shine long after the trends move on. Our collections are made from high-quality stainless steel, sterling silver, and plated in 14K or 18K gold — built to be worn, lived in, and passed on.
But NORU is not just about jewelry. It’s about self-expression, about finding that balance between soft and bold, classic and unpredictable. Every ring, chain, and earring is an invitation to show up as your truest self: polished, imperfect, magnetic.
We design for the woman who dresses for herself, the one who mixes elegance with chaos, who knows that being refined does not mean being quiet.
This is NORU.
Timeless pieces for the beautifully unpredictable.
About The Founder
When I was little, I used to turn scraps of fabric into flower earrings, necklaces with letters and bracelets with colourful strings, and call it my jewelry store. I would spend afternoons draping myself in my grandmother Ruth’s clothes, silk, pearls, and perfume, pretending I had somewhere important to be. She wore jewelry like armor: bold, elegant, and never shy. I guess I learned early that accessories are not just decoration; they represent a language.
That child never really grew out of it. She just got better tools.
NORU was born from that same curiosity; from the joy of creating, the love of beautiful things, and the stories we attach to them. Every piece I design carries a bit of that childhood wonder mixed with the sophistication of the women who raised me.
To me, jewelry is more than what you wear. It’s how you move through the world — what you choose to say without speaking.