What started as a child playing dress-up, became a love letter to the women who came before me, and the women finding their shine now.

NORU was born from the kind of love that lingers, the kind you inherit.

Our name carries two women who shaped everything NORU is: Noris and Ruth, my grandmothers. They taught us that style is not about perfection, it’s about presence. That elegance lives in the details you choose, the way you wear something, the story behind it, the confidence it gives you to move through the world your own way.

With NORU, I wanted to create jewelry that feels personal, not performative.


Pieces that hold their shine long after the trends move on. Our collections are made from high-quality stainless steel, sterling silver, and plated in 14K or 18K gold — built to be worn, lived in, and passed on.

We design for the woman who dresses for herself, the one who mixes elegance with chaos, who knows that being refined does not mean being quiet.

This is NORU.
Timeless pieces for the beautifully unpredictable.